According to the World Tourism Organization, the tourism industry is one of the biggest and fastest growing sectors in spite of major worldwide economic and political crises, the reason being that people continue to want to travel and live new experiences. The goal of this course is to understand the global context, learn the basic principles of hospitality marketing, and encourage students towards flexible thinking and innovative approaches in tourism planning. At the end of the course students will be able to:

• Demonstrate essential industry knowledge in the area of tourist marketing
• Understand major trends and tourist behaviors
• Improve their effective communication and marketing skills
• Apply critical thinking and problem solving abilities

Tourism Management is a multidisciplinary field of study with the purpose of preparing students with the expertise, commitment, and skills for management, marketing, and organization in the expanding industry that provides food, accommodation, and tourism services to people away from home. The objective of the course is to support students in the development of management capabilities through interdisciplinary subject exposure: problem identification, basic concepts, decision-making, and management strategies. Lessons are organized into subject-specific units to help students improve their understanding of the hospitality industry, effective management techniques, organizational behavior, ethical issues, and more. Covering topics such as management functions, management theories, and diversity, these lessons will help current or future hotel managers stay on top of their game.